Tuesday, June 19, 2007

In the "Blink" of an Eye

Reading a good book, is like having a great conversation with the author. Recently while traveling I picked up "Blink" by Malcom Gladwell, and found myself reading the book non-stop on the airplane. I loved its message! Gladwell who wrote the best seller "Tipping Point" explores the power of our intuitive thoughts in this book.

Being an intuitive decision maker, I have throughout my life had to explain myself on many occasions when I blurt out an answer to something and 90 percent of the time, I'm still right on, even months after the fact when I could have been proven wrong. People don't want to come to answers quickly for the most part, and those that like to agonize over an answer, by putting hours of pencil pushing to it, really tend to discredit the intuitive thinker. Gladwell's book does not recommend making snap decisions, but based on experience, our first reaction to a situation is often the best answer in the long run.

Business decisions do need the scrutiny of the bottom line, as they are just that business decisions, and thus shouldn't be clouded by emotion. But we can tap our subconscious first, and then validate what we feel is right with analytical research.

I highly recommend this book to any creative or analytical personality.--Ruth Mitchell

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