Wednesday, April 11, 2012


Sometimes I am more naive than I realize. I am always grateful for the information that the internet lays at my fingertips, but reading the Kipling Report recently, I came across this little gem, and I don't think I'm alone in my innocence.

Apparently your browsing history is tracked and this information is sold to online marketing groups so they know what kind of advertising to deliver to you. And while the Digital Advertising Alliance, which includes over 95% of online advertisers will begin to push its members to off a "do not track" option on web content, many people don't realize that Mozilla's Firefox has offered this option for over a year. I know I use Firefox and was unaware of this option. Currently only 10% of Firefox users are using it.

At buyoutsidethebox, we think this ability to track your browsing is wrong, so if you use Firefox here's how to enable the option:

The Do-not-track feature is turned off by default. To turn it on:

At the top of the Firefox window, click on the Firefox button (Tools menu in Windows XP) and then click Options
Select the Privacy panel.
Check Tell websites I do not want to be tracked.
Click OK to close the Options window

(c) 2012 - Ruth Mitchell - all rights reserved

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